If a person was to tell you that there were financial institutions out there that provided great customer service, higher rates of returns, lower fees and lower interest charges on loans would that be something that might perk your interest?
These are all characteristics of a credit union. So why doesn’t everyone bank at a credit union? Because a lot of people don’t know what one is.
A credit union is a member-owned financial co-operative. These institutions are created and operated by their members and profits are shared among the consumers who actually use the credit union. With a credit union you are a member, or a stakeholder. With a bank you are simply a customer. Banks are for-profit institutions and their goal is to make money for the stockholders of the company, not you.
Let’s look at the biggest credit union myths.
1. Credit Unions strictly limit membership.
Unlike banks, credit unions serve a specific group or community, which means there are rules about who can join. In some cases, credit union exist to serve a particular profession, college alumni or even a religious institution, but finding an eligible credit union isn’t difficult.
Most of the time you just have to live in a certain coverage area, and you can also join a credit union through a family member who belongs. Once you’re a member, you’re always a member. Find a credit union at asmarterchoice.org or learn about membership at SIU Credit Union.
2. Credit Unions have fewer locations.
Your credit union membership gives you convenient access to your accounts even when you’re nowhere near your home branch. And the CO-OP logos make it easy to recognize all the possibilities from coast to coast. You’ll find nearly 30,000 surcharge-free ATMs with the CO-OP ATM logo. Including locations at places you may shop, such as 7-Eleven® and Costco®.
At more than 5,000 branches displaying the CO-OP Shared Branch logo, you can get person-to-person assistance with your accounts. As well as make deposits, transfers and account inquiries at over 2,000 self-service locations. Finding the nearest branch or surcharge-free ATM is easy with locator tools that include phone, mobile app and Internet. Just visit co-opcreditunions.org or call 1-888-SITE-CO-OP.
3. Lower fees at credit unions are rising.
Many credit unions have some flexibility in how much they charge for accounts, loans and other services, and they aim to keep costs low for their members. In some situations, credit unions may eliminate some products or services to cut costs rather than add fees.
That flexibility adds up to some big savings. The 2016 CUNA Membership Benefits Report estimates that credit union members across the country saved nearly $9.8 billion during the 12 months ending in September 2016 by doing business at a credit union instead of a bank.
4. Credit Unions do not offer reward programs.
Whether they’re offering airline miles, discounted hotels, cash-back rewards or other perks, credit unions make great use of loyalty programs. With banks, some consumers can become so focused on rewards programs that they miss the fact that the gains from those programs are less than the fees they’re paying to their bank. That’s not a problem with credit unions.
At SIU Credit Union all members are automatically enrolled in our free Power Points Rewards program. Earn rewards just by using the available products and services, such as signature-based debit card transactions, E-Statements, or Online Bill Pay. Turn these rewards into gift cards, consumer loan rate discounts, or even free checks! Or check out the Visa® Platinum Plus Credit Card which earns one Scorecard point for every dollar spent on purchases. These points can be redeemed for merchandise, travel, or cash back.
5. Credit unions can’t compete with the “big guys.”
The sole purpose for a credit union’s existence is to have your best interests at heart. Banks spend a lot of money on slick advertising campaigns in just about every medium. But when you look at the long list of great services a credit union provides, you will be glad they worry more about you than on advertising. What great services and deals do you get with a credit union?
a. Lower fees on banking products. Shop around for a loan or a checking account and you’ll find that credit unions usually offer lower fees on basic transactions. Most credit unions still offer truly free checking without strings attached.
c. Safety and Security. Just like the FDIC, deposits at a credit union are government-insured up to $250,000 through the National Credit Union Administration.
d. Outstanding Customer Service. Members will agree that the service that they receive at their local credit union is second to none. In the American Customer Satisfaction Index 2015 survey from CFI Group, credit unions beat banks, with customers rating their overall satisfaction at a score of 87 out of 100, 8 points greater than the banking average. That is a statistic that speaks volumes.